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To sell something familiar, make it surprising. To sell something surprising, make it familiar

To sell something familiar, make it surprising. To sell something surprising, make it familiar

To sell something familiar, make it surprising. To sell something surprising, make it familiar. (Derek Thompson, Hit Makers: How Things Become Popular)

When you need a helping hand, look inside you before anywhere else! – Mehmet Murat ildan

Artists are indeed unlikely to be good, goodness would silence them

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